LAKEWOOD, Colo., July 23, 2024 /PRNewswire/ -- Natural Grocers^®, America's largest family-operated organic and natural grocery retailer proudly announces the introduction of two new varieties of electrolyte sports supplements to the company's premium quality house brand. Customers can choose their preferred format of Natural Grocers^® Brand Electrolytes in powder or capsule format at the company's Always Affordable Prices^SM.

THE NATURAL GROCERS DIFFERENCE

The company, known for its commitment to the health of humans, and the environment has been prioritizing premium quality supplements since 1955. Natural Grocers proudly takes a strong stance against questionable fillers, artificial colors and other problematic ingredients that are often found in supplements on the internet and at other retailers. Natural Grocers has a published list of ingredients they will not carry, which is continuously updated based on the latest scientific and nutritional research.

• "Things We Won't Carry and Why"

NATURAL GROCERS BRAND ELECTROLYTE SUPPLEMENTS

The new private label electrolytes are GMP (Good Manufacturing Practices) third-party certified to ensure purity, potency and overall quality and have certificates of analysis verified for authenticity of ingredients.

Raquel Isely, Vice President of Marketing at Natural Grocers states, "With over 5000 SKUs, Natural Grocers has the largest selection of the highest-quality vitamins and supplements with knowledgeable and friendly folks on-site to assist you with your needs. We emphasize non-GMO, organic, local, sustainably produced supplements. Everything on our shelves goes through a rigorous screening process by our quality standards experts – including our new Electrolytes. We invite folks to stop in at our stores and ask a good4u^SM Crew member for either of these products to support your health goals."

Both products support the following: hydration and hydration during physical activity, muscle function, physical performance and activity, and healthy potassium and magnesium levels.*

ELECTROLYTE POWDER ATTRIBUTES

• GMP Third-party Certified
• Made with Magnesium, Sodium and Potassium
• Includes Redmond's Real Salt^®
• Made Without Artificial Colors or Fillers
• Available in 4 oz. Powder
• Serving Size 1 Scoop
• 60 Servings Per Container
• National Retail: $14.49

ELECTROLYTE CAPSULES ATTRIBUTES

• GMP Third-Party Certified
• Made with Magnesium, Sodium and Potassium
• Includes Himalayan Pink Salt
• Made Without Artificial Colors or Fillers
• Available in 90 ct. Vegetable Capsules
• Serving Size 2 Capsules
• 45 Servings Per Container
• National Retail: $15.99

The new Electrolyte additions demonstrate a concerted effort to expand the Natural Grocers Brand Products line, established in 2016, which presently includes over 800 high-quality products, exclusively available at Natural Grocers stores.

Customers can add a little flavor and flair to their hydration this summer, with the company's recently released private-label sparkling beverages including Natural Grocers Brand Organic Sparkling Probiotic Water and Natural Grocers Brand Organic Sparkling Tea, in stores now.

• To learn more about Natural Grocers' supplement standards and categories, click here.  
• Click here for a complimentary media kit.
• For media requests or Natural Grocers Brand Product samples, contact kmacarelli@naturalgrocers.com.  

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial colors, flavors, preservatives or sweeteners, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2023, the Company invested $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations.   

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

SOURCE Natural Grocers by Vitamin Cottage, Inc.