Back to
Press Releases
Natural Grocers® Hosts "Art of Taking it Easy" Event, Featuring Dr. Brian King, on October 19, 2023, in Lakewood, Colorado

Premier Guest Speaker Event at Company's headquarters prioritizes self-care with engaging humor, education and practical strategies for reducing stress

LAKEWOOD, Colo., Oct. 4, 2023 /PRNewswire/ -- Natural Grocers®, the largest family-operated organic and natural grocery retailer in the U.S., proudly invites customers and community members to attend "The Art of Taking It Easy", a free event, featuring renowned psychologist Dr. Brian King on October 19, 2023, at the company's headquarters, in Lakewood, CO.

  • Date: Thursday, Oct 19, 2023
  • Time: 6:00 PM (Mtn Daylight Time)
  • Location: 12612 West Alameda Pkwy, Lakewood, CO 80228
  • Cost: FREE - Registrations with Eventbrite are strongly encouraged, as seating is limited.

The evening's presentation will be based on King's recent book, The Art of Taking it Easy (available at all Natural Grocers locations). Through engaging humor and practical strategies, attendees can learn how to prioritize self-care and incorporate relaxation techniques into their daily routines. A Nutritional Health Coach from Natural Grocers will follow Dr. Brian's presentation with nutrition tips on supporting the body and mind while experiencing stress—including which types of supplements to take and how they can help reduce stress.

"Natural Grocers started carrying Dr. King's book, The Art of Taking it Easy at our stores last fall. Dr. King's message perfectly aligns with how we prioritize the physical and mental health of humans. Our customers showed an immediate interest and the book also gained popularity among our good4uSM Crew (what we call our employees). Once we found out that Dr. King is not only an expert psychologist and an award-winning author, but a stand-up comedian and sought-after keynote speaker, we invited him to be our premier Guest Speaker for 2023," said Raquel Isely, Vice President of Marketing for Natural Grocers. "This event is free, open to the public and is an opportunity to empower attendees to better understand, manage, and ultimately reduce their stress levels. By learning how to 'take it easy', we can enhance our overall well-being in ourselves and in others. We invite the community to join us for a night of laughter and learning with Dr. King and the Natural Grocers Crew."

  • All attendees will be entered to win giveaway prizes – including signed copies of The Art of Taking it Easy and Natural Grocers gift baskets.[i]
  • Copies of The Art of Taking it Easy will be available for purchase, with the option to have it personally signed by Dr. King after the main event.
  • Enjoy shopping after the event at the Lakewood store (adjacent to the lecture hall) with a $10 off coupon and the support of the good4u Crew, known for their word-class customer service.[ii]

Natural Grocers has remained committed to educating and supporting the local communities since its founding in 1955. As America's Nutrition Education ExpertsSM, Natural Grocers also offers free science-based nutritional health coaching, personalized shopping experiences, in-person classes and events led by experts in the field.


Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial colors, flavors, preservatives or sweeteners, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers make informed health and nutrition choices. The Company, founded in 1955, has 164 stores in 21 states. Visit for more information and store locations.

[i] Giveaway prizes available to registered attendees only, 10/19/23. Winners will be chosen and notified onsite. Quantity limited to stock on hand, no rainchecks. 

[ii] Minimum purchase $55 required. Redeemable only for in-store customer purchases at participating Natural Grocers® locations. Quantity limited to stock on hand; no rain checks. Coupon may be used only once and may not be duplicated or transferred and cannot be redeemed for gift cards, store credit or cash, and cannot be combined with other offers. Limit one per household. Coupon holder responsible for sales tax. Valid only from 10/19/23–11/02/2023. Coupon must be surrendered upon redemption. Void where prohibited by law. Natural Grocers employees, including members of their household, are not eligible to use coupon.

SOURCE Natural Grocers by Vitamin Cottage, Inc.