Customers will enjoy a friendly grocery shopping experience with healthy resources, 100% organic produce and an array of natural foods and products at Always Affordable Prices^SM 

LAKEWOOD, Colo., Dec. 26, 2022 /PRNewswire/ -- Natural Grocers®, the largest family-operated organic and natural grocery retailer in the U.S., is pleased to announce the upcoming opening of its 44^th Colorado location at 3165 N. Central Park Blvd., Denver, CO. The store plans to host its Grand Opening Celebration Event shortly after the holidays on Saturday, January 7, 2023, with giveaways, fantastic discounts, prize sweepstakes and more.

Natural Grocers' good4u® Crew will kick off the festivities at 8:20 a.m. with a donation presentation to the Food Bank of the Rockies, followed by an official ribbon-cutting ceremony. Additional community leaders will help welcome the Central Park community into the new store at 8:30 a.m.

"We've been looking for the perfect spot to open a store in the Central Park area of Denver for over 10 years. As I child who took one of the last flights out from what used to be the airport in the same area, it's exciting to see how much the Central Park region has grown," said Raquel Isely, Vice President of Marketing for Natural Grocers. "It's now a bustling neighborhood full of vibrant people and businesses. As one of our Five Founding Principles states, we are 'committed to our communities', and we love that we are now able to bring access to healthy food at an Always Affordable Price to even more people in our home state of Colorado."

The company extends a warm welcome to the Central Park community to enjoy the opening day festivities and discover what makes the Natural Grocers shopping experience delightful and unique.

GRAND OPENING EVENTS — SWEEPSTAKES & DISCOUNTS

Grand Opening festivities include:

• January 7: The first 150 customers in line on January 7, will receive a mystery Natural Grocers gift card (with varying amounts between $5 - $500)! ^[i]
• January 7: Free Natural Grocers Handcrafted Ecuadorian Hat for First 500 Customers on January 7. ^[ii]
• January 7: Customers can spin the Natural Grocers prize wheel on January 7 for a chance to win fun prizes. ^[iii]
• January 7 – January 21: From January 7 - January 21, customers will have the chance to win fabulous prizes, such as an Aventon e-bike, a $500 Natural Grocers gift card, a Vitamix® Blender and more. Entry forms will be available at the store. ^[iv]
• Special Grand Opening Discounts: Customers will enjoy exceptional discounts of up to 50% off from January 2 - January 31_. ^[v]
• Select 100% USDA certified organic produce like bunched spinach ($1.69/each), kiwi (.50¢/each), spaghetti squash (.99¢/lb.) and Aloe Vera Leaves (.79¢/lb.).
• Additional high-quality products will also be available at impressive discounts, such as Natural Grocers^® Brand Organic Cheese shreds and slices ($2.99/each), bacon and bacon alternatives ($2.99/per pkg.),  Natural Grocers Brand bulk organic rolled oats ($1.99/2 lb.) and bulk organic seedless raisins ($.99/lb.).^[vi]
• For even more savings, customers can join {N}power®, Natural Grocers' free loyalty program for exclusive discounts, digital coupons, rewards benefits, and other members-only features. ^[vii]
• January 2 - January 31, {N}power^® members will receive exclusive pricing on select free-range eggs, ($1.99/dozen) organic avocados (.99¢ each) and Natural Grocers Brand Organic Canned Beans (.99¢ each). ^[viii] 

QUALITY PRODUCTS/ALWAYS AFFORDABLE^SM PRICING

Serving Coloradans with a wide range of natural and organic options since 1955, Natural Grocers will support the Central Park community with world-class customer service from its knowledgeable and friendly good4u℠ Crew, healthy recipes for all diets and high product standards. Customers can enjoy access to fresh, 100% USDA certified organic produce, high-quality organic and natural groceries, 100% free-range eggs, 100% pasture-based dairy, 100% non-GMO prepackaged bulk goods, dietary supplements, body care, and household essentials at an Always Affordable Price℠. Natural Grocers also prioritizes humanely sourced and sustainably raised meats.

In the coming months, the Central Park location is expected to include The Cottage Craft Beer℠ section—Natural Grocers' select offerings of curated craft beer, hard kombucha, and hard seltzer, all vetted to meet the same high-quality standards that Natural Grocers is known for. Customers will be able to enjoy a one-stop shopping trip and pick up their favorite adult beverage or try something new from a wide range of organic, gluten-free options.

STORE FEATURES

The company, ever-conscious of its environmental impact, has constructed the new space with sustainable building features and energy-saving innovations, such as non-toxic building materials and 100% LED lighting, for a lighter environmental footprint. The Central Park store is Natural Grocers' second CO store featuring a new CO2 refrigerant system, designed to save energy and provide enhanced environmental protection compared to conventional refrigeration technologies. Though more expensive and complex to install than traditional systems, it's just one more way the company prioritizes the health of its communities and the planet.

NUTRITIONAL EDUCATION

The Central Park community will have the support of Natural Grocers' Nutritional Health Coaches (NHC's) for their health and wellness journeys with free, one-on-one personalized nutritional health coaching sessions. Customers are invited to book a free session, which will be available in person, via phone or video, by visiting www.naturalgrocers.com/nutritional-health-coaches. The contemporary location also includes a Nutrition Education Center, specially designed to be a community space for in-store classes, recipe demonstrations and guest speaker events.

FOOD BANK OF THE ROCKIES PARTNERSHIP

Natural Grocers has partnered with Food Bank of the Rockies across its Colorado stores for over a decade with its "Bring Your Own Bag" program. This community outreach will extend to the Central Park location. Each time a customer brings their own shopping bag, Natural Grocers will donate five cents per shopping trip to the Food Bank, which provides food and necessities to people in need across the state.

"Food Bank of the Rockies is proud of our longtime partnership with Natural Grocers and incredibly appreciative of its conscientious customers, who, by bringing their own bags, help ignite the power of community to feed our neighbors experiencing hunger. Together with Natural Grocers and the Bring Your Own Bag campaign, Food Bank of the Rockies has been able to provide enough food for upwards of 4 million meals, which help nourish and strengthen our communities," said Erin Pulling, President, and CEO of Food Bank of the Rockies.

Natural Grocers will make a special $2,500 donation to Food Bank of the Rockies at the opening ceremonies to raise awareness of this partnership and to mobilize the public to help nourish their communities.

• Click here to learn more about Food Bank of the Rockies and their year-end match.
• Click here to learn more about Natural Grocers.
• To join {N}power, visit www.naturalgrocers.com/npower.
• Click here for a complimentary press kit. For media inquiries or to schedule a store tour contact kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial colors, flavors, preservatives or sweeteners, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers make informed health and nutrition choices. With the addition of the Central Park location, the Company will have 165 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations.

^[i] Quantity limited to first 150 customers in line at Natural Grocers Central Park – 3165 N. Central Park Blvd, Denver CO 80238; no rain checks. Limit one gift card per customer 18 years or older. Valid 1/7/23 only. Void where prohibited by law.

^[ii] Limit one winter hat per customer. No rain checks. Valid 1/7/23 only. See store for details.

^[iii] No purchase necessary. Quantity limited to stock on hand, no rain checks.

^[iv] No purchase necessary. A purchase or payment of any kind will not increase your chances of winning. Open only to legal residents of the 50 United States and the District of Columbia, 18 years or older. Void where prohibited by law. Sweepstakes starts on January 7, 2023 and ends on January 21, 2023. Winner will be contacted directly by store after January 21, 2023. For Official Rules and complete details, see store or visit: www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[v] Unless otherwise noted, offers are available only from 1/2/23 to 1/31/23 and are redeemable only for in-store customer purchases at Natural Grocers' Central Park, CO location. All discounts are on regular prices and cannot be redeemed for store credit or cash and cannot be combined with other offers. Pricing excludes taxes and is subject to change without notice. Quantity limited to stock on hand; no rain checks. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[vi] Bacon/Bacon Alternatives and Cheese Shreds and Slices: limit 3 per customer.

^[vii] Customers can sign up for {N}power here. Message and data rates may apply. See naturalgrocers.com/privacy for our Privacy Policy and naturalgrocers.com/terms for the {N}Power terms of use.

^[viii] Must be an {N}power member to receive these discounts. Offers valid only from 1/2/23 to 1/31/23, are redeemable only for in-store customer purchases at Natural Grocers' Central Park, CO location and cannot be combined with other offers. Excludes Canadian bacon and green beans. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law. Eggs: limit 4 per customer; avocados: limit 4 per customer.

SOURCE Natural Grocers by Vitamin Cottage, Inc.