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Natural Grocers launches new website designed to tell its "good4u story" through state-of-the-art, 360-degree format
Consumers will benefit from a best-in-class digital experience providing more nutrition education, nutritional recipes, product deals and ways to shop than ever before

LAKEWOOD, Colo., Oct. 9, 2018 /PRNewswire/ -- Innovative natural and organic retailer, Natural Grocers, launched its fully redesigned website at, offering a more personalized and convenient online experience for customers. The website, which is also mobile and tablet friendly, was redeveloped and reorganized with Natural Grocers customers' needs in mind.

Natural Grocers (PRNewsfoto/Natural Grocers by Vitamin Cott)

"Since 1955, it has been our mission to empower our customers to take control of their health. Above all, our new website aims to connect Natural Grocers customers to vital nutrition education and resources in the ways that are most relevant to them," said Kemper Isely, Natural Grocer's Co-President. "We recognize today's consumers want to know the story behind the products they buy, and we have a powerful and unique story to tell. The new and improved website showcases why we're different, telling the good4u Natural Grocers story through the eyes of family members, customers and vendors.  The new website also describes the company's standards and purpose in an informative and entertaining format."

Intended to offer a cleaner, more streamlined search experience, the new site's features include:

  • Standards: Natural Grocers maintains some of the highest product standards in the retail grocery industry. Now, customers can easily access the company's meat, dairy and other product standards, including explanations of what Natural Grocers won't sell and why.
  • Product finder: Website visitors can seamlessly search for products carried in all 148 Natural Grocers stores.
  • Recipe finder: The new website hosts recipes suited for all healthy lifestyles, dietary restrictions and special diets.
  • Store locator: Customers can easily navigate to their closest Natural Grocers store through this virtual tool.
  • Nutrition Center: This section of the redesigned website includes nutrition education tips, recipes, a nutrition library, an event finder and access to Nutritional Health Coaches.
  • Deals: Access all {N}power® savings, Health Hotline® deals, discounts on organic produce and the company's monthly Hot Deals!

The redesigned website utilizes a centralized content management system and allows for the integration of additional applications, providing Natural Grocers with the foundation for future growth and development.

In addition to offering the highest-quality products at Always AffordableSM prices, Natural Grocers customers can expect improved page speed and enhanced layouts, faster and more responsible page load times for multiple devices, simplified navigation for visitors to easily locate their stores, favorite recipes, articles or sales.

About Natural Grocers by Vitamin Cottage
Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC; is an expanding specialty retailer of organic and natural groceries, body care and dietary supplements. The company offers a flexible, neighborhood-store format, affordable prices and free, science-based nutrition education programs to help customers make informed health and nutrition choices. Founded in Colorado in 1955, Natural Grocers has more than 3,500 employees and operates 148 stores in 19 states.


SOURCE Natural Grocers by Vitamin Cottage, Inc.

For further information: Amy Brophy,, (303) 986-4600