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Introducing Natural Grocers Brand Products, a new line of Always Affordable(SM), premium quality, organic grocery, dairy and frozen items
Now with over 50 products across 15 categories and many more in the pipeline, Natural Grocers goes all-in on the private label category

LAKEWOOD, Colo., Sept. 28, 2018 /PRNewswire/ -- Natural Grocers, one of America's leading natural and organic retailers, launched its new line of premium quality private label products, including over 35 different new items across 10 categories. The launch continues Natural Grocers' commitment to its founding principles of Highest Quality Products at Always AffordableSM Prices. Natural Grocers is extending the power and equity of the Natural Grocers brand into a differentiated line of premium products that can only be found at Natural Grocers stores.

Now with over 50 products across 15 categories and many more in the pipeline, Natural Grocers goes all-in on the private label category

"Our name has been defining the highest quality standards in the natural foods industry since before it really was an industry, so when it comes time to put our name on products, only the highest quality products will do, and we make sure that they are priced so that everyone can afford them," said Kemper Isely, Natural Grocers Co-President. "We want products that represent our values: hormone and antibiotic-free meats; pasture-based dairy; pasture-raised eggs; no artificial colors, flavors, preservatives, sweeteners, hydrogenated oils or partially hydrogenated oils and non-GMO; values that have been defining our family's mission since 1955--never compromising quality for the easy way through. When it comes to house brands, our products are the highest quality at an affordable price."

The new Natural Grocers Brand product lineup includes organic pasta sauce, organic olive oil, organic preserves, organic bread, organic apple cider vinegar, organic tortilla chips, organic taco shells, organic canned tomatoes, organic canned beans and organic canned vegetables, organic maple syrup, organic and fair-trade coffee and organic frozen fruits are expected to be introduced in November. Other exciting items such as organic and 100% grass-fed cheese, organic and free-trade chocolate, organic coconut milk, 100% grass-fed beef jerky and organic frozen vegetables are already in the pipeline and are expected to be in stores in 2019. The introduction of Natural Grocers' new line of organic, private label products is expected to have a positive impact on the overall mix of organic products in the private label category, which according to Supermarket News, is at just 6%.

To highlight the differentiators of a few of the new Natural Grocers Brand Products, the premium organic pasta sauce is made with heirloom tomatoes from plants that haven't been altered for generations and with no added sugars. The organic extra-virgin olive oil has not been blended with any other type of oil or treated with heat or chemicals. The preserves use a family recipe dating back to the 1800s and are made in small batches.

Natural Grocers has teamed up with How2Recycle, whose mission is to get more materials in the recycling bin by taking the guesswork out of recycling. To that end, it has created a standardized labeling system that clearly communicates recycling instructions to the public.  Recyclable packaging is an important component of Natural Grocers eco-friendly and sustainable practices. Their partnership with How2Recycle is a natural fit as it relates to its private label offerings. 

As for future plans, Natural Grocers aims to continue providing customers with the highest quality private label options at affordable prices in as many categories as can be sourced, but it will never sacrifice quality over quantity.

Natural Grocers is proud of its new private label product line and wants to share it with every customer! You can taste the quality for yourself at any Natural Grocers store on Saturday, September 29th, from 1pm-3pm, with a sampling of Natural Grocers Brand Organic Extra Virgin Olive Oil, Natural Grocers Brand Raw and Unfiltered Clover Honey, Natural Grocers Brand Organic Apple Cider Vinegar and Natural Grocers Brand Organic Seedless Raisins.

About Natural Grocers by Vitamin Cottage
Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC; is an expanding specialty retailer of organic and natural groceries, body care and dietary supplements. The company offers a flexible, neighborhood-store format, affordable prices and free, science-based nutrition education programs to help customers make informed health and nutrition choices. Founded in Colorado in 1955, Natural Grocers has more than 3,500 employees and operates 148 stores in 19 states.


Natural Grocers (PRNewsfoto/Natural Grocers by Vitamin Cott)

SOURCE Natural Grocers by Vitamin Cottage, Inc.

For further information: Amy Brophy,, (303) 986-4600