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Natural Grocers and John Elway Dealerships partner to bring the "Big Game! Big Win! Promotion" to Denver
Two of Colorado's top local companies team up for the first time in an innovative marketing partnership

DENVER, Oct. 31, 2017 /PRNewswire/ -- Colorado-based Natural Grocers and John Elway Dealerships are teaming up to bring an exciting new promotion to Denver. The Big Game! Big Win! Promotion kicks off on Nov. 1 and runs through Jan. 31, 2018. Participants can enter to win up to a 3-year lease on a brand new Cadillac ATS, Jeep Renegade or Chevy Volt by going to one of 30 Natural Grocers stores in the Denver-metro area or any of the three John Elway Dealership locations and filling out an entry form.

Big Game! Big Win! Promotion Vehicles

There will be one Grand Prize winner and 33 runner-up $100 Natural Grocers gift-card winners. View the list of participating Natural Grocers and John Elway Dealership locations.1

Announcing the grand-prize winner
All winners will be announced LIVE in Natural Grocers' Denver area stores and at the John Elway Dealerships the day before the Big Game at 1 p.m. on Saturday, Feb. 3, with a fun "audible" handoff from John Elway for the grand-prize winner!

The grand-prize winner will choose which of the three promotional vehicles they'd like to drive under a free lease for up to 3 years.

Check out the cars!
Throughout the months of November, December and January, specially-wrapped "Big Game! Big Win! Promotion" cars with exciting graphics featuring John Elway will be on a virtual "Tour de Denver" so everyone has a chance to see some of the highest-quality cars on the road today and to dream about finding themselves behind the wheel of a 2017 Cadillac ATS, Jeep Renegade or Chevy Volt. The schedule of locations where the cars can be seen will be posted each week on Natural Grocers' Facebook and John Elway Dealerships' Facebook pages.

"Our companies share many of the same core values, principles and business practices," said Kemper Isely, Natural Grocers' Co-President. "We both believe in providing customers with the highest-quality products at affordable prices, world-class customer service and an unwavering commitment to our communities and employees."

The partnership was formed with an initial discussion around values, not profits. It was important to both businesses that the partnership be authentic and local and would surprise and delight Natural Grocers and John Elway Dealership customers and communities. It was a match made in retail promotion heaven. 

"We believe in giving back to the communities that help make us a success," said Todd Maul, Dealer Principal and Partner of John Elway Dealerships. "Natural Grocers has been a long-time supporter and provider to the Denver community, and their principles hold true to everything we – as Coloradans – value."

Joint advertising support for the campaign features John Elway and includes: radio ads with members of the Isely family, billboards, bus kings, newspaper ads, social, digital and search ads and in-store/in-dealership signage, flyers and 6-foot, life-size promotional displays cut outs where customers can take selfies with John's image.

Family-run Natural Grocers was built on the premise that consumers should have access to affordable, high-quality foods and dietary supplements, along with nutrition knowledge to help support their own health.

What to expect from Natural Grocers

  • Highest quality organic and natural groceries, dietary supplements and body care products.
  • Always affordable pricing.
  • Free science-based nutrition classes, health coaching, cooking demos and more.
  • No artificial colors, flavors, sweeteners, preservatives or hydrogenated or partially hydrogenated oils.
  • 100% USDA Certified Organic produce.
  • The Natural Grocers Naturally Raised Meat Standard.
  • 100% Pasture-Based Dairy Standard.
  • 100% Free Range Egg Standard, which means no cages, ever.
  • A Nutritional Health Coach in every store.
  • Support for local community organizations.

What to expect from John Elway Dealerships

  • Technology – do as much or as little online, from applying for financing or getting your trade appraised, to buying and having your vehicle delivered to your doorstep.
  • You Call the Play – everything we do is about taking care of our guests.
  • Transparency – every vehicle has the price clearly posted and comes with Factory or Inspected & Protected warranties, and a Price Match guarantee.
  • Customer-focused sales people – you will never experience any pressure to buy a car that doesn't meet your needs.

About Natural Grocers by Vitamin Cottage
Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC; is a rapidly expanding specialty retailer of organic and natural groceries, body care and dietary supplements. The company offers a flexible, neighborhood-store format, affordable prices and free, science-based nutrition education programs to help customers make informed health and nutrition choices. Founded in Colorado in 1955, Natural Grocers has more than 3,000 employees and operates 140 stores in 19 states.

About John Elway Dealerships
At John's House, YOU call the play, with Superior Service, Selection and Savings.  John Elway dealerships have a strong and committed sales staff with years of experience satisfying customer needs, as well as a strong commitment to community support and outreach. For more information visit


1 NO PURCHASE NECESSARY. OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA, 18 YEARS OR OLDER.  VOID WHERE PROHIBITED BY LAW.  Sweepstakes starts on November 1, 2017 and ends on January 31, 2018.  For Official Rules and complete details, visit: or  Co-sponsors:  Vitamin Cottage Natural Food Markets, Inc. and John Elway Dealerships.


Big Game! Big Win! Logo (PRNewsfoto/Natural Grocers by Vitamin Cott)

SOURCE Natural Grocers by Vitamin Cottage, Inc.

For further information: Amber Dutra, , (303) 986-4600 x80150