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Natural Grocers Launches New Broadcast TV Campaign to Advocate for Animal Welfare Standards and Organic, Sustainable Food Practices
In a new ad campaign, Natural Grocers asks consumers to make a conscious choice - choose to support conventional farming practices or natural and organic farming based on where they shop

LAKEWOOD, Colo., March 14, 2017 /PRNewswire/ -- Would you prefer your eggs from here versus here? This is the question raised in Natural Grocers' new television ads, which ask customers to make a conscious choice about where they buy their food.

The new campaign features a series of video, billboard and print ads showcasing the stark contrast between conventional farming and those of organic and natural food producers. The goal of the campaign is to reach those consumers who might be on the fence about selecting higher quality foods by allowing them to witness the differences side by side and truly understand what they're choosing when they shop for groceries. 

To view the new ads visit

"We support Natural Grocers for its commitment to putting meat and dairy on its shelves that adheres to what the consumer believes they are getting when they purchase meat and dairy – animals on good healthy pastures exhibiting natural behaviors, eating the diet they were designed to thrive on," said Carrie Balkcom, Executive Director at the American Grassfed Association.

It's no secret that Natural Grocers has some of the highest quality standards in the industry. As large-scale grocery chains go, Natural Grocers far exceeds the conventional norm when it comes to quality standards. With 100% organic produce, 100% free-range eggs, 100% pasture-based dairy and no artificial colors, flavors or sweeteners and no hydrogenated or partially hydrogenated oils, the company has always gone above and beyond to protect customers from unfavorable additives and ingredients.

"When you buy a product, you're casting your vote for the system that created it," said Kemper Isely, Natural Grocers' Co-President. "In this campaign, we are asking consumers to vote for the betterment of animal welfare, food that isn't tainted with synthetic chemicals and farmers who use sustainable farming practices that support the future of our planet."

Natural Grocers' quality standards include:

  • 100% USDA Certified Organic produce
  • No artificial colors, flavors, sweeteners, or preservatives and no hydrogenated or partially hydrogenated oils.
  • Strict meat standards – raised without antibiotics, growth promoters or feed containing animal by-products
  • 100% Pasture-Based Dairy Standard – dairy products that come exclusively from confinement-free dairies
  • 100% Free Range Egg Standard – eggs from hens that are not only cage-free, but are provided with sufficient space to move – both indoors and outdoors – and exhibit their natural behaviors

See the full list of what Natural Grocers won't sell and why here:

About Natural Grocers by Vitamin Cottage
Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC; is a rapidly expanding specialty retailer of organic and natural groceries, body care and dietary supplements. The company offers a flexible, neighborhood-store format, affordable prices and free, science-based nutrition education programs to help customers make informed health and nutrition choices. Founded in Colorado in 1955, Natural Grocers has over 3,000 employees and operates 134 stores in 19 states.


SOURCE Natural Grocers by Vitamin Cottage, Inc.

For further information: Krystal Covington, 303-986-4600 x80150,