LAKEWOOD, Colo., June 21, 2016 /PRNewswire/ -- Natural Grocers is making healthy food fun again with a month-long celebration of nutrition education that rewards shoppers for taking nutrition education classes, trying new fruits and veggies, and exploring new recipes. The good4u Nutrition Challenge starts on June 24 and will give out an estimated 17,000 prizes, including gift cards and groceries valued at over $100,000.

"People are looking for ways to educate themselves so they can take ownership of their health and eat foods that are actually good for them and the environment," said Heather Isely, Natural Grocers' Executive Vice President. "We're making it really easy for everyone to join the good4u Revolution and start learning how they can eat healthily at an affordable price."

US speed skating athlete Sugar Todd will also join in the challenge by sharing her favorite recipes and making local appearances at the Natural Grocers store in Salt Lake City. 

good4u Nutrition Challenge Sweepstakes Details

• The program runs from June 24 through July 24
• Prizes are valued at over $100,000
• An estimated 17,000 prizes will be given out, including gift cards and groceries
• All participants who attend Nutrition Challenge classes will receive a prize
• Weekly in-store activity sheets will encourage families to learn while shopping
• A new, limited time only product -- "Nutrition Challenge Trail Mix" -- will be launched during the promotion
• Participants can try new, healthy recipes that feed a family of 4 for only $25 or less per meal
• A series of special recipes and promotions from US speed skater Sugar Todd will be featured throughout the promotion

How to Participate

• Visit www.naturalgrocers.com/nutrition-challenge to learn more and find participating locations
• Stop by your local Natural Grocers store to join in the Family Fun Challenge activity

For additional savings and store coupons, join the {N}power rewards program

About Natural Grocers by Vitamin Cottage
Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC; NaturalGrocers.com) is a rapidly expanding specialty retailer of organic and natural groceries, body care and dietary supplements. The company offers a flexible, neighborhood-store format, Always Affordable prices and free, science-based nutrition education programs to help customers make informed health and nutrition choices. Founded in Colorado in 1955, Natural Grocers has more than 3,000 employees and operates more than 120 stores in 19 states.

Sweepstakes Rules

NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA, 18 YEARS OR OLDER.  VOID WHERE PROHIBITED BY LAW. Sweepstakes starts June 24, 2016 and ends July 24, 2016.  For Official Rules and complete details, visit: www.naturalgrocers.com/sweepstakes.  Sponsor:  Vitamin Cottage Natural Food Markets, Inc.

About Sugar Todd

Sugar Todd is a current member of the US Speed Skating team who competed in the 2012 Single Distance Championships, the 2013 World Sprint Championships and the Sochi 2014 Winter Olympics.

Natural Grocers recently announced a sponsorship agreement with Sugar Todd, who is "Fueled by Natural Grocers."

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SOURCE Natural Grocers by Vitamin Cottage, Inc.