LAKEWOOD, Colo., May 17, 2016 /PRNewswire/ -- Natural Grocers, a leading specialty retailer of natural and organic groceries, dietary supplements and body care products, has signed a sponsorship agreement with US speed skater Sugar Todd, who will be "Fueled by Natural Grocers" through February 2018.

"Sugar Todd will be a great asset as Natural Grocers continues to increase the reach of the nutrition educational programs the company has provided for decades," said Heather Isely, Executive Vice President of Natural Grocers. "She's a great example of what it means to live a healthy lifestyle, or what we call the Natural Grocers good4u lifestyle of continuous nutrition education and choosing products that are good for you and good for the environment."

Sugar Todd is a current member of the US Speed Skating team who competed in the 2012 Single Distance Championships, the 2013 World Sprint Championships and the Sochi 2014 Winter Olympics.

"As someone who takes a lot of pride in representing the USA on a world stage, it is an amazing opportunity to create this partnership with Natural Grocers - a home-grown, American company. I am thrilled to align myself with a group of people whose products and practices mirror my own values on eating well and ethically," stated Sugar Todd.

Natural Grocers' customers will have the opportunity to connect with Sugar Todd in several ways including:

• Live meet and greet events at the Salt Lake City Natural Grocers store
• Monthly posts on social media
• Articles on the Natural Grocers website
• Original Sugar Todd recipes

The sponsorship is just one of the many ways in which Natural Grocers supports and empowers the health of its local communities—a core component of the company's Five Founding Principles.

Learn more about the good4urevolution and like Natural Grocers on Facebook.

About Natural Grocers by Vitamin Cottage
Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC; NaturalGrocers.com) is a rapidly expanding specialty retailer of organic and natural groceries, body care and dietary supplements. The company offers a flexible, neighborhood-store format, affordable prices and free, science-based nutrition education programs to help customers make informed health and nutrition choices. Founded in Colorado in 1955, Natural Grocers has over 3,000 employees and operates more than 100 stores in 19 states.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.