AUSTIN, Texas, May 11, 2016 /PRNewswire/ -- Natural Grocers has recruited Grammy Award nominee DJ CAVEM and chef Alkemia Earth to lead the good4u Revolution℠, carrying the message of nutrition education and always affordable organic and natural products to young people across America.

"Nutrition Education is one of our founding principles, so when we learned about DJ CAVEM and their commitment to educating our youth, we knew they would be an excellent advocate to help us educate and empower the millennial generation," said Heather Isely, Executive Vice President of Natural Grocers.

The duo just wrapped up one leg of their culinary concert tour with Natural Grocers where they presented educational performances at high schools, universities and Natural Grocers stores. The events, which are part concert, part cooking demonstration, offer a message of empowerment for young people, prompting them to take ownership of their health and strive to understand the value of the foods they eat each day.

On May 28, Natural Grocers will reveal its first song produced with DJ CAVEM to promote the good4u Revolution, which encourages everyone to educate themselves about nutrition and to choose products that are good for you and good for the environment. The good4u song will be performed live that evening at the Paleo f(x) awards show. Paleo f(x) is the world's largest Paleo event with over 3,500 expected attendees and 15,000 live stream viewers.

Before the main event, DJ CAVEM will make appearances at three Austin area Natural Grocers stores:

• 11 a.m. - Album signing at 10515 N. Mopac Expressway, Bldg. L
• 12 p.m. - Album signing at 3901 Guadalupe St.
• 2 p.m. - Culinary Concert at 1335 E Whitestone Blvd.

The song will be available for download during each performance. The song will be available for download on the Natural Grocers website on May 28.

For more information about these stores, visit the Cedar Park, Guadalupe and Arbor Walk store web pages. For more information about DJ CAVEM and Natural Grocers, please visit the DJ CAVEM page on the Natural Grocers website.

Learn more about the good4u revolution and like Natural Grocers on Facebook.

About Natural Grocers by Vitamin Cottage

Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC; NaturalGrocers.com) is a rapidly expanding specialty retailer of organic and natural groceries, body care and dietary supplements. The company offers a flexible, neighborhood-store format, affordable prices and free, science-based nutrition education programs to help customers make informed health and nutrition choices. Founded in Colorado in 1955, Natural Grocers has over 3,000 employees and operates more than 100 stores in 19 states.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.