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Natural Grocers launches 'good4u Challenge' in Rochester on April 2
30-Day wellness revolution kicks off in "Med City"

ROCHESTER, Minn., March 29, 2016 /PRNewswire/ -- Natural Grocers, the Colorado-based specialty retailer of natural and organic groceries, dietary supplements and body care products, invites the Rochester community to join a wellness revolution with its "good4u Challenge℠," starting on April 2 at the Natural Grocers store.

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The good4u Challenge encourages the community to live a healthier lifestyle by exclusively using Natural Grocers' organic and natural foods, supplements and body care products for 30 days and attending free good4u℠ nutrition education classes at their local store. The goal of the challenge is simple: learn how to eat better, so that you can live better and feel better.

Interested participants can register for the challenge through {N}power℠, Natural Grocers' customer appreciation program. Challenge participants will receive exclusive, weekly good4u offers (up to $40 worth of savings) over the four week period. This is in addition to Natural Grocers' Everyday Affordable Prices that allow participants to save money year-round on products throughout the store. Participants will also receive access to free good4u classes, hosted by the store's Nutritional Health Coach, that address the importance of all-around health and wellness.

The following good4u Challenge classes are available at the Rochester Natural Grocers store:

  • good4u Nutrition 101
  • A good4u Breakfast
  • Snacking Can Be good4u!
  • good4u Vegetables
  • The good4u Lifestyle

For a complete schedule of class days, times and locations please visit the Rochester good4u Challenge page on the Natural Grocers website.

The good4u Challenge will provide participants with Healthy and Delicious Recipes every week that revolve around the principles of Natural Grocers' healthy meal wheel. Week one recipes include: Spaghetti Squash with Hearty Meat Sauce, Pumpkin Seed Breakfast Bars, Root Vegetable Latkes, Ginger Glazed Carrots, Gluten-Free White Bean Coffee Cake and Homemade Nut Butter.

The good4u Challenge is just one of the many ways in which Natural Grocers supports and empowers the health of its local communities—a core component of the company's Five Founding Principles.

Take the good4u Challenge here.

About Natural Grocers by Vitamin Cottage
Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC; is a rapidly expanding specialty retailer of organic and natural groceries, body care and dietary supplements. The company offers a flexible, neighborhood-store format, affordable prices and free, science-based nutrition education programs to help customers make informed health and nutrition choices. Founded in Colorado in 1955, Natural Grocers has over 2,700 employees and operates more than 100 stores in 19 states.

Natural Grocers by Vitamin Cottage

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

For further information: Amy Lucariello,, (303) 986-4600 x512