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Natural Grocers and Instacart Partner to Offer Grocery Delivery
Delivery in Denver begins this Friday, March 20

DENVER, March 19, 2015 /PRNewswire/ -- Instacart (, the fast-growing grocery delivery service whose Personal Shoppers hand pick and deliver items from trusted local stores, has partnered with Natural Grocers to provide grocery delivery service to customers in Denver in as little as one hour. Delivery to Denver metro area residents and businesses begins this Friday, March 20.

Natural Grocers celebrates 60th anniversary

Natural Grocers will be the sixth Denver-area grocery store offering delivery service through Instacart. This announcement comes just a month after Natural Grocers and Instacart announced a partnership in the Portland area.

Customers can choose from the full selection of Natural Grocers' local, natural and organic products on the Instacart marketplace. In addition to offering only USDA Certified Organic fresh produce and natural and organic meat and grocery items, customers can find a large selection of body care products and dietary supplements.

"We're excited to offer Instacart delivery to our customers in the Denver metro area, while at the same time providing the highest quality organic and natural products available," said Kemper Isely, co-president of Natural Grocers. "Our partnership with Instacart comes with the added convenience of same-day delivery to a home or office – which is especially valuable to our customers who are busy and don't have time to make it into our store."

Customers can place orders on the online or through Instacart's iOS and Android apps. Instacart Personal Shoppers receive orders on their smartphone, handpick the items at Natural Grocers, and then make the delivery.

"We partner with companies like Natural Grocers that have the same commitment to excellent customer service and fresh organic groceries that support a healthy lifestyle," said Nilam Garenthiran, head of business development and strategy, Instacart. "We are thrilled to expand our store and grocery options for Denver residents through this partnership with Natural Grocers and look forward to expanding our partnership with them into more cities."

Customers can open an account at and get free delivery on their first order of $10 or more. Instacart also offers Instacart Express – an annual membership that eliminates delivery fees for all orders of $35 or more. The cost is just $99.

About Natural Grocers by Vitamin Cottage
Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) ( is a rapidly expanding specialty retailer of organic and natural groceries, body care and dietary supplements. The company offers a flexible, small-store format, affordable prices and free science-based nutrition education programs to help customers make informed health and nutrition choices. Natural Grocers has over 2,000 employees and operates more than 90 stores in 16 states. Founded in Colorado in 1955, the company is celebrating its 60th anniversary in 2015.

About Instacart
Instacart allows people to order groceries online by connecting them with a Personal Shopper who handpicks items at customers' local, favorite stores and delivers straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 15 cities across the US and partnered with more than 50 grocery retailers, including popular national chains (Whole Foods Market, Costco) as well as local, artisan grocers (Fairway Market, Bi-Rite Market). By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. Instacart is the only grocery delivery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at

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SOURCE Natural Grocers by Vitamin Cottage

For further information: Tera Haselden-Keatts for Natural Grocers,, (303) 394-2366; or Michelle Faulkner for Instacart,, (617) 510-6998