LAKEWOOD, Colo., July 27, 2016 /PRNewswire/ -- In celebration of the company's 61^st anniversary, Natural Grocers will attempt to beat the GUINNESS WORLD RECORDS title for the most people hula hooping at multiple venues simultaneously. The world record attempt will take place on August 11 at all Natural Grocers' 122 stores and will be streamed live on Facebook.

The world record hula hooping attempt will be accompanied by a free 1950's style ice cream social featuring dairy and non-dairy sundaes and root beer floats from 4 to 6 p.m.

GUINNESS WORLD RECORDS Hula Hoop Attempt

To beat the world record, Natural Grocers will need to achieve an average of 40 people hula hooping simultaneously at each of its stores. Hula hoops will be provided by the stores, although community members are encouraged to bring their own to increase the number of hula hoops available and in motion.

The hula hoop event will take place at 4:45 p.m. Mountain Time (3:45 p.m. Pacific, 5:45 p.m. Central). Participants are encouraged to wear 1950's style costumes to fit the anniversary theme and celebrate the era when Natural Grocers was founded.

"The hula hoop was invented in the 1950's and symbolizes community values, fitness and fun," said company Co-President Kemper Isely. "And the really exciting connection for us is the fact that the first GUINNESS WORLD RECORDS book was published in 1955 -- the year our parents, and mother Margaret Isely, founded this company."

Natural Grocers' Anniversary Celebration on August 11

• GUINNESS WORLD RECORDS hula hoop attempt at 4:45 p.m. Mountain time (3:45 p.m. Pacific, 5:45 p.m. Central).
• Free 1950's themed ice cream social from 4 to 6 p.m.
• Paleo and vegan wrap sampling at participating stores
• Giveaways to include coloring books and limited edition reusable tote bags
• Double points for {N} power^SM loyalty program purchases
• 50% off select items for the entire day of the celebration

Drawings for Prizes*

As part of the Anniversary Celebration on August 11, each Natural Grocers store will host drawings for a variety of exciting prizes, including:

• C₂O paddle boards
• Fitbit activity and sleep trackers
• Scented oil diffusers
• "Freezer" bag coolers
• $50 Natural Grocers gift cards
• "Cows Save the Planet" book
• Natural Grocers blankets
• Natural Grocers bike shirts
• Gift baskets and other prizes

About Natural Grocers by Vitamin Cottage

Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC; NaturalGrocers.com) is a rapidly expanding specialty retailer of organic and natural groceries, body care and dietary supplements. The company offers a flexible, neighborhood-store format, affordable prices and free, science-based nutrition education programs to help customers make informed health and nutrition choices. Founded in Colorado in 1955, Natural Grocers has over 3,000 employees and operates 120 stores in 19 states.

*  NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA, 18 YEARS OR OLDER.  VOID WHERE PROHIBITED BY LAW. Sweepstakes starts and ends on August 11, 2016.  For Official Rules and complete details, visit:  www.naturalgrocers.com/sweepstakes.  Sponsor:  Vitamin Cottage Natural Food Markets, Inc.

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SOURCE Natural Grocers